Phi Analytics (PT Inovasi Data Pembangunan) is a research and analytics firm dedicated to delivering an integrated and data-driven decision-making process that drives real impact.

We specialize in integrating quantitative and qualitative methods to translate complex information into clear and actionable insight that supports decision/policy and strategies. We sit at the intersection of artificial intelligence and machine learning and our core expertise in socio-economic modelling, behavioral science, and data science. Together, they strengthen the evidence behind the decisions our analysis informs. That does not change what we are: A data analysis firm where credibility comes first.

Backed by a strong interdisciplinary network, we collaborate with governments, development partners, private sector, and communities to co-create sustainable and inclusive policies, grounded in rigorous data and enriched by behavioral and contextual insights.